New Codes —
Website for Digital Fashion Summit
Design Type: Website
Specifics and Business Area: Digital Fashion and Technology
Specifics and Business Area: Digital Fashion and Technology
Client
The client entrusted us with the website design for a Digital Fashion Conference, on a scale equivalent to the Davos Forum! The Digital Fashion Summit invites 400 distinguished individuals to shape the digital fashion future. Fashion luminaries, influential trendsetters, and creative digital artists will explore the transformative potential of digital fashion. The summit aims to foster deep dialogue, bridging the gap between the dynamic digital fashion community and timeless classics. One of the reasons the client chose us was our experience with NFT projects, which played a decisive role!
Design goals
"I want you to create an award-worthy site," the client said. Indeed, our design solutions received Honorable Mention from Awwwards! The landing aimed to become a digital epicenter, enhancing the innovative development of the fashion industry and facilitating networking. This epicenter connects digital and NFT fashion content creators with significant brands, informs them about the conference, and assists them with ticket purchases.
Concept
The summit is an innovation beacon, where thought leaders discuss the transformation of fashion through digital technologies. The New Codes event, like an oracle, plays a crucial role in defining the future and symbolizes authority, progressive ideas, and vision. The site's style combines elements of modernity and the future, emphasizing the innovative nature of the event.
Visit our website and look how we make so unique designs!
Main visual trick
On the homepage, 3D figures of the oracle use animated eyes to transition between the first and second screens, illustrating the connection between the past, present, and vision of the future in the world of fashion. Despite its complexity, we achieved a realistic fabric simulation.
Composition
We used a 5-column grid with a flexible structure, ideal for symmetrical composition, aiding easy user content apprehension and balancing complex graphics.
Typography
Classic and modern fonts, such as Krylon for titles, IBM Plex Sans for the main text, and IBM Plex Mono for nuances, were combined to create a unique visual impression.
Color palette
Chrome gray for the background, nearly black for texts, and pale iridescent for accents.
Website creation
This project required extraordinary attention to detail, especially with the 3D model of the oracle, which included fabric simulation and animation. The result exceeded all expectations, and we created a memorable digital experience.
The site was developed as an interactive platform, simulating a visit to the oracle. A key element was creating a visually appealing and functional design incorporating digital innovation elements.
League Design Agency Team:
Design Director: Mike Samovarov
Team Leader: Vadym Haidai
Web Designer: Pavlo Kalnov
Logo Design: Aleks Gusakov, Sasha Hevko
Design Director: Mike Samovarov
Team Leader: Vadym Haidai
Web Designer: Pavlo Kalnov
Logo Design: Aleks Gusakov, Sasha Hevko
3D and Motion Design: Pavlo Kalnov
Creative Project Manager: Marina Burlaka
Case Design: Pavlo Kalnov, Anton Bukoros, Alina Kovalenko, Dima Kaliberda
Creative Project Manager: Marina Burlaka
Case Design: Pavlo Kalnov, Anton Bukoros, Alina Kovalenko, Dima Kaliberda
